This is Red Bull's brand mark as you can see.  Red Bull is an energy drink company that is based in Austria. It was created in 1987. Red Bull is the highest selling energy drink in the world. I think that Red Bull's brand mark was trying to get across the point of it being a type of energy drink to appear to give you a boost in not only energy, but strength. I think that is what the bulls on it mean because they are strong, masculine animals. I think that the redness in the brand mark is to get attention. I think they were successful at their brand mark. They created something that gets your attention and appears like it would give you an energy boost.



Snapchat was created by three people: Evan Spiegel, Bobby Murphy, and Reggie Brown.  At the time they were students at Stanford University when they made it.  Users can send text, pictures, and videos that go away after a certain amount of time. It was created in September of 2011. I'm not really sure for the point of the brand mark.  I guess the ghost is suppose to be like the snaps in a sense that they appear than go away fast. I think they chose yellow as a background for it because it is a bright color and gets attention. If they were getting at what I was thinking with the point of the ghost and the color, I think it is successful. The similarities between the two companies is that they used bright colors to draw attention and their main objects I think have some sort of meaning behind them.