1. 

2. In my first brand mark I used publisher. It was easy to use because I was familiar with it. Did not have a real difficult time making it. In my second one I recreated it completely. In this one I used piktochart. It was hard at first but once I got the hang of it, I liked it.  It is very similar to publisher. There are a couple different features though, but pretty similar.

3. I like my first version for the most part.  Mainly because I liked the font design.  What I didn’t like was the picture I put in of the laptop.  It makes it look childish and I should have not put the picture in there. I didn’t want to leave open space on it, but it would have looked better than to have that picture. I could have found a different one too. The design was sort of simple also. My second version I completely changed the design. I wanted to be different and not simple like my first one. I chose to do a laptop and have a webpage pulled up on it.  I liked the idea and design of it. Thought it looked good.  One thing I would change is the orange color at the top of the webpage.  I couldn’t change it but I wanted the webpage pulled up on the laptop.

4. In the first design I was trying to get attention with it. Also wanted to show the McKendree look with the color scheme.  On my second one I was trying to mainly just be different with the design. Was using more of a technological look in this with the laptop and webpage even though the graphics aren’t that great. They didn’t have the same message because I made two completely different designs. 

5. I prefer the second one because of it being different from normal designs. It isn’t a typical logo, but I think it’s a pretty neat design.

6. In my second design I would change the orange at the top of the page because I don’t really like the color orange and I think it would look better with another color.