Student Name	Most Effective Composition Logo (insert picture)	3 Strengths + 3 Weaknesses	Message of Logo
Emily Consevage
Natalie Correll		Pen is a good idea with composition. Having the pen represent 1 was a good idea. Clean brandmark. Just seems kind of blah i guess. Not real exciting but simple which she was going for.	Message is to show simplicity because of the first year class. Ink dots show mistake will be made and it is alright for them.
Taron Cocke
Paxton Cohoon		It shows the McK colors. I like the pencils in it to show the writing. It is a clean simple look. Maybe could have used another color somewhere.	Shows McK English Composition classes and purple adds school colors/spirit.
Sarah Goetze		It is a clean looking brand mark. I like the paw faded in the background. Conveys the message of first year Composition. It maybe could have used McK or McKendree somewhere.	Message is first year Composition.
Elizabeth Bruchhauser		Clear on what the point of it is. The way the word size is ties in together good. Could add McK somewhere. Might be too bland. A picture of something might help.	Message shows first year composition.
Jaycee Kusko		This is a really cool design. The pen with the writing on it is cool. Also like the purple paw in the pack ground that ties in McK colors. It could possibly use McK or McKendree somewhere. Can’t think of any more weaknesses.	Shows First year Composition with McK’s school color.

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2. In my first brand mark I used publisher. It was easy to use because I was familiar with it. Did not have a real difficult time making it. In my second one I recreated it completely. In this one I used piktochart. It was hard at first but once I got the hang of it, I liked it.  It is very similar to publisher. There are a couple different features though, but pretty similar.

3. I like my first version for the most part.  Mainly because I liked the font design.  What I didn’t like was the picture I put in of the laptop.  It makes it look childish and I should have not put the picture in there. I didn’t want to leave open space on it, but it would have looked better than to have that picture. I could have found a different one too. The design was sort of simple also. My second version I completely changed the design. I wanted to be different and not simple like my first one. I chose to do a laptop and have a webpage pulled up on it.  I liked the idea and design of it. Thought it looked good.  One thing I would change is the orange color at the top of the webpage.  I couldn’t change it but I wanted the webpage pulled up on the laptop.

4. In the first design I was trying to get attention with it. Also wanted to show the McKendree look with the color scheme.  On my second one I was trying to mainly just be different with the design. Was using more of a technological look in this with the laptop and webpage even though the graphics aren’t that great. They didn’t have the same message because I made two completely different designs. 

5. I prefer the second one because of it being different from normal designs. It isn’t a typical logo, but I think it’s a pretty neat design.

6. In my second design I would change the orange at the top of the page because I don’t really like the color orange and I think it would look better with another color.

This is Red Bull's brand mark as you can see.  Red Bull is an energy drink company that is based in Austria. It was created in 1987. Red Bull is the highest selling energy drink in the world. I think that Red Bull's brand mark was trying to get across the point of it being a type of energy drink to appear to give you a boost in not only energy, but strength. I think that is what the bulls on it mean because they are strong, masculine animals. I think that the redness in the brand mark is to get attention. I think they were successful at their brand mark. They created something that gets your attention and appears like it would give you an energy boost.



Snapchat was created by three people: Evan Spiegel, Bobby Murphy, and Reggie Brown.  At the time they were students at Stanford University when they made it.  Users can send text, pictures, and videos that go away after a certain amount of time. It was created in September of 2011. I'm not really sure for the point of the brand mark.  I guess the ghost is suppose to be like the snaps in a sense that they appear than go away fast. I think they chose yellow as a background for it because it is a bright color and gets attention. If they were getting at what I was thinking with the point of the ghost and the color, I think it is successful. The similarities between the two companies is that they used bright colors to draw attention and their main objects I think have some sort of meaning behind them.